Target Market Determinations

What is a Target Market Determination?

A Target Market Determination describes the type of customers who may suit our product offering based on their needs, objectives, and financial situation (target market).

It also sets out who can distribute our product, how they can do this, and situations when we may need to review our product and the target market.

Why do we have Target Market Determinations?

The Treasury Laws Amendment (Design and Distribution Obligations and Product Intervention Powers) Act 2019 requires us to have Target Market Determinations to ensure we’re ‘getting it right for customers’ – putting you at the centre of how we design and distribute our products.

The following Target Market Determination commences on 3 August 2023.  The review triggers and reporting requirement set out in the Target Market Determination will also commence from 3 August 2023.